Figma, Adobe Illustrator, Adobe Photoshop

2023 - 2024

While at Firework, the most comprehensive project I worked on was undoubtedly the full redesign of Firework.com. With this redesign, I prioritized driving a modernized and user-centric experience that reflected Firework’s innovative vision. The project involved comprehensive updates to the site’s visual and functional elements, including streamlining navigation, optimizing user journeys, and elevating the brand’s aesthetic with refreshed design elements and a cohesive style guide. By collaborating closely with cross-functional teams, I ensured that the redesign not only enhanced usability but also captured key user insights, leading to a site that better communicated Firework’s unique offerings and boosted overall engagement. The redesigned website became a foundational element in the brand’s identity, reinforcing consistency and impact across digital touchpoints.