Caleres
Caleres
Sarto trend books
Made during each sales week the Sarto Trend Books highlighted the next season of shoes, styles, and inspiration to buyers. These books were single-handedly designed and photographed by myself while directly working with the people who designed these shoes to make sure the books reflected the same look and feel as the inspiration they used to craft these styles.
Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Nikon D500
2019 - 2020
Zodiac album trend book
While at Caleres the Zodiac Album Trend Book has to be one of my favorite projects but at the same time one of the most labor-intensive and technical challenges too. I oversaw everything from designing the layout (based on Blue Note album covers) to working with the printers to make a gatefold album for a 45 RPM single record to even finding a recording studio in the heart of Times Square and taking all product shots personally.
Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Nikon D500
2019 - 2020
Via Spiga emails
Once again the backbone of design for me at Caleres was being the sole greater of all Via Spiga emails. In this role, I was able to really play with the brand and based on the shoe or shoes featured could create completely unique designs tailored specifically to artistic movements or the outfits and styles our models featured in the emails were wearing.
Adobe Photoshop, Adobe Illustrator
2019 - 2020
